The FujiKyu Group is Dedicated to Spearheading the Transformation of the Mt. Fuji Area into an Esteemed “Resort City” while Fostering a Sustainable Local Community.

For the next 100 years with Mt. Fuji
Achieving 120% safety and security
Nurturing and embracing the people
Creating and prospering together with the local community
More convenience, more enjoyment

Update History

View update history
2025/09/29
The actual results for the KPIs have been updated.
CO2 emissions and other metrics have been updated.
2025/05/19
The materiality page and the KPIs have been updated.
2024/10/08
Published the KPIs on the website.
Updated the data for CO2 emissions and other metrics.
2024/09/18
"Sustainability website Logo" updated.
2024/07/09
Sustainability website has been redesigned and made public.
View update history

Materiality

The Fujikyu Group has formulated the priority social and environmental challenges to be addressed toward realizing a sustainable local community.

Vision and materiality

KPI(Goals and monitoring indicators)

Goals Targets FY2024 Actual Results Key Initiatives
Greenhouse Gas Emissions (Compared to FY2018) Target for FY2030: 50% reduction
Target for FY2050: Carbon neutrality
22.72% Reduction
  • Reduce direct CO2 emissions (Scope 1) by accelerating electrification and fuel switching to lower-carbon alternatives.
  • Reduce indirect CO2 emissions (Scope 2) by increasing renewable electricity procurement.
Number of Operational Accidents and Incidents due to internal causes Zero (every fiscal year) 139 cases (including industrial accidents) Customer Safety Initiatives
  • Safety education and awareness programs for passengers
  • Enhancement of maintenance management systems and inspection regimes
  • Deployment of safety equipment and technologies Employee Safety Management Initiatives
  • Health and fatigue management for drivers and operations personnel
  • Implementation of Lockout/Tagout procedures and other safe work protocols
  • Provision of personal safety equipment
Number of fatalities and individuals requiring 30 days or more of medical treatment due to internal causes Zero (every fiscal year) 1 fatality,10 individuals requiring treatment for 30 days or more (including industrial accidents)
Number of Visitors of Our Group in the Mt. Fuji Area Annual 20 million (by FY2030) 14.57 million annually
  • Enhancing the appeal of our facilities to increase visitation
  • Promoting cross-visitation through digital services such as the FujiyamaConnect platform
Proportion of Female Employees in Managerial Positions 15% (by FY2030)*1 9.27%
  • Strengthening mid-career recruitment of women
  • Training programs for newly appointed women managers
  • Development programs for women candidates for next-level management
Proportion of Male Employees Taking Paternity Leave 100% (by FY2030)*1 93.75% Implementing pay supplementation for periods of childcare leave for employees, regardless of gender.
monitoring indicators Actual Results
Number of Tourists Entering Business Region approx. 61.17 million (FY2023 results)*2
Nighttime Population in the Mt. Fuji Area Business Region approx. 1.07 million (FY2020 results)*3
Daytime Population in the Mt. Fuji Area Business Region approx. 1.06 million (FY2020 results)*3
Residents' intention to remain in the Eastern Fuji Region of Yamanashi Prefecture 71.6% (FY2021 results)*4
Residents' Satisfaction in the Eastern Region of Shizuoka Prefecture 89.7% (FY2024 results)*5
Expenditure Contributing to local community approx. 3.5 billion yen (FY2024 results)*6
Work Engagement 2.51 (FY2024 results)*7

Source:

*1 Data from the ten major companies in the Fujikyu Group, each with 101 or more employees.

*2 “Yamanashi Prefecture Tourism Visitor Statistics Survey (FY2022)” and “Shizuoka Prefecture Tourism Exchange Trends (FY2022).”

*3 "Population Census (FY2020) for calculating the population in the Mt.Fuji area business region.

*4 “Yamanashi Prefecture/Prefectural awareness survey (FY2021)" for calculating the percentage of people who selected "I want to continue living in Yamanashi Prefecture" in response to the question "Do you want to continue living in Yamanashi Prefecture?" (Eastern Fuji Region).

*5 "Shizuoka Prefecture/Prefectural Public Opinion Survey (FY2022)" for calculating the percentage of people who selected "I think Shizuoka Prefecture is a comfortable place to live" in response to the question "Do you think Shizuoka Prefecture is a comfortable place to live?" (Eastern Region).

*6 The calculation of the expenditure contributing to the local community.

*7 The calculation of the average work engagement based on the stress checks conducted by the entire group of companies.

View Materiality

Illustration of Mt. Fuji Illustration of Mt. Fuji

Learn more about Fujikyu’s Forests

Fujikyu’s Forests Fujikyu’s Forests

Fuji Kyuko has been involved in the cultivation of forests in the area around the foot of Mt. Fuji since its establishment.